B2B Demand Generation & Content Marketing Specialist
Build the marketing engine for a growing industrial automation company. You'll turn our technical expertise, customer projects, and plant-floor knowledge into campaigns that reach manufacturers, generate qualified inquiries, and create measurable sales pipeline. You'll work directly with the owner and engineering team, with ownership over content, Google Ads, LinkedIn, YouTube, email, and campaign reporting.
Position Overview
Jade Controls provides industrial automation services: PLC/HMI programming, SCADA integration, instrumentation, and control panel building. We help manufacturers cut downtime and modernize legacy control systems. We already have the technical expertise, and the owner handles sales and closing. What we need is more qualified demand. This role exists for one outcome: create qualified manufacturing opportunities that the owner and engineering team can close. You'll report directly to the owner and own the full marketing path: attract, capture, nurture, and hand off. This is a marketing role, not a sales role. You won't cold call, close deals, respond to quote requests, or attend every plant walkthrough.
Key Responsibilities
Demand Generation (~35% of your time)
- Manage our Google Ads account(s) and landing pages
- Research manufacturer pain points and search demand
- Build campaigns around downtime reduction, controls modernization, PLC/HMI work, and SCADA
- Track cost per qualified lead and pipeline generated
Technical Content (~30% of your time)
- Turn completed projects into case studies (with customer permission for any on-site photos, video, or project details)
- Write LinkedIn posts, email newsletters, website pages, and capability content
- Interview the owner and engineers to pull out their technical knowledge
- Translate technical services into business outcomes manufacturers care about
Video & Social (~25% of your time)
- Plan and edit YouTube videos and Shorts
- Repurpose videos into LinkedIn posts and email content
- Manage the owner's LinkedIn profile and the Jade Controls Company Page
- Improve titles, thumbnails, calls to action, and publishing consistency
Marketing Operations (~10% of your time)
- Maintain campaign tracking, UTM links, Google Analytics (GA4), and CRM attribution in ERPNext
- Report monthly on leads, qualified opportunities, conversion rates, and pipeline
- Improve how we capture and nurture leads before handing them to the owner
What Success Looks Like
In your first 90 days, you'll:
- Launch one measurable Google Ads campaign
- Publish 3 to 5 quality content pieces per week
- Produce 2 case studies
- Build a 90-day content calendar
- Install reliable lead-source tracking
- Generate our first marketing-sourced qualified opportunities
- Shorten lead response time and improve lead follow-up
Qualifications
Required
- 2+ years in B2B marketing, demand generation, or content marketing
- Hands-on experience running Google Ads campaigns and budgets
- Strong writing skills, including turning technical subject matter into clear, business-focused content
- Comfort creating and editing short-form video content
- Valid driver's license, reliable means of transportation, and ability to occasionally visit customer sites, mostly within the DFW area
- Able to work in industrial and manufacturing plant environments when capturing project content, with or without reasonable accommodation (PPE, following site safety rules)
- Able to meet customer site access requirements (e.g., drug screen, background check, safety orientation)
- Authorized to work in the U.S.; we are unable to sponsor visas
Preferred
- Experience marketing technical, industrial, or manufacturing services
- Experience with Google Analytics (GA4), UTM tracking, and lead-source attribution
- Experience with ERPNext or another CRM
- Experience planning and editing long-form video (we'll train you if you don't have it)
- Video editing experience in DaVinci Resolve
What We Offer
Pay
- $42,000–$72,000 base salary
- Performance bonus tied to qualified pipeline or closed gross profit from marketing-sourced opportunities
Paid Time Off
- 18 days of paid time off (PTO) plus 8 paid holidays
Tools & Support
- Company laptop
- Tools: Google Ads, Google Analytics (GA4), ERPNext CRM, LinkedIn, YouTube, and DaVinci Resolve
- Direct access to the owner and engineers for technical interviews and project content
- Training on video planning and editing if you need it
- Mileage reimbursement at the IRS standard rate for customer site visits
Work Schedule
- Monday–Friday, 8:00 a.m.–5:00 p.m. Central
- Occasional local customer site visits to capture project content
Growth Opportunity
You'll report directly to the owner and have real autonomy over the marketing plan, budget recommendations, content, and channels. We measure pipeline, not impressions: your work is judged by the conversations and revenue it creates. After 12 months, you'll own Jade Controls' demand engine end to end: the campaigns, content calendar, video channel, lead tracking, and reporting, and you'll help decide where we invest next as the company grows.
Equal Opportunity
Jade Controls is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law.