Sales & Marketing Specialist

Dallas, TX (On-site)Full-timeSales & Marketing

Drive new business for a growing industrial automation company. Qualify leads, close deals, build our affiliate program, and run our Google Ads, LinkedIn, and YouTube marketing, with a direct impact on the business.

Position Overview

Jade Controls provides industrial automation services: PLC/HMI programming, SCADA integration, instrumentation, and control panel building. We help manufacturers cut downtime and modernize legacy control systems. We're a small team, so the work you do has a direct impact on the business. As our Sales & Marketing Specialist, you'll report directly to the owner and split your time between business development and sales, digital marketing, and content and collateral.

Key Responsibilities

Business Development & Sales (~40% of your time)

Answer and qualify inbound calls from leads and prospects
Move qualified opportunities through to a signed deal, using pricing and terms set by the owner or project manager
Make outbound sales calls, including some cold outreach
Acknowledge every quote request from our website within 30 minutes during business hours, with an estimate of when the quote will be ready (quotes are priced by the owner or project manager)
Join the owner and engineers on plant walkthroughs at manufacturing facilities to capture customer requirements, and help prepare scopes of work and proposals
Hand off won jobs to the engineering/project team
Attend business networking events and trade shows, including preparing booth materials and running the booth
Log and track every prospect in our CRM (ERPNext): keep the pipeline up to date, set follow-up tasks, and track lead source

Affiliate Program (part of Business Development)

Build and manage our affiliate program
Recruit affiliates: electrical, OEM, and mechanical contractors who serve the same ideal customer we do but who aren't our customers yet
Help affiliates pitch our free on-site control-system diagnostic to their existing customers, in exchange for a percentage of our profit on the first project with each new customer they refer
Track referrals and handle affiliate payouts with owner approval

Digital Marketing (~35% of your time)

Manage our Google Ads account(s): keyword research, conversion tracking, landing-page tests, and campaign spending
Report monthly on Google Ads spend, click-through rate (CTR), cost per lead, and overall ad performance
Manage the company newsletter: create newsletters and track how many leads each one generates
Write all LinkedIn and YouTube content in the owner's voice, and submit it for the owner's review before posting

LinkedIn (owner's profile and Jade Controls Company Page)

Create posts, videos, and carousels
Connect with prospects
Schedule posts and respond to comments
Report on post impressions and views, and track traffic and leads from each post using UTM links and Google Analytics

YouTube (owner's channel)

Plan, film, and edit long-form videos and YouTube Shorts, and create Community posts, with customer permission for any on-site photos, video, or project details
Grow subscribers and engage with relevant industry channels
Optimize titles, descriptions, thumbnails, and tags for search
Schedule posts and respond to comments
Report on views, watch time, click-through rate, subscribers, and traffic driven to the website

Content & Collateral (~25% of your time)

Update website content, write case studies and project write-ups (with customer permission for any on-site photos, video, or project details), and handle basic SEO
Create sales collateral: capability statements, line cards, and brochures
Prepare a monthly marketing, sales, and pipeline report for the owner

What Success Looks Like

In your first 90 days, you'll:

Take full ownership of Google Ads, including budget and reporting
Get conversion tracking live in Google Ads, with cost per lead reported monthly
Sign our first 2–3 affiliates
Generate $35,000 per month in new qualified project pipeline
Publish 5 LinkedIn posts, 5 YouTube posts, and 1 long-form YouTube video per week
Log 100% of leads in ERPNext

Qualifications

Required

2+ years in B2B marketing, sales, or business development
Hands-on experience running Google Ads campaigns and budgets
Strong writing skills and comfort creating short-form video content
Comfortable on the phone with prospects and presenting at networking events
Valid driver's license, reliable means of transportation, and ability to travel up to 10%, mostly within Texas
Clean driving record and personal auto insurance; offer contingent on a motor vehicle record check
Able to work in industrial and manufacturing plant environments, with or without reasonable accommodation (PPE, standing and walking for long periods, following site safety rules)
Able to lift up to 40 lbs (for example, trade-show displays and materials)
Able to meet customer site access requirements (e.g., drug screen, background check, safety orientation)
Authorized to work in the U.S.; we are unable to sponsor visas

Preferred

Experience closing B2B deals
Experience planning, filming, and editing long-form video (we'll train you if you don't have it)
Experience with ERPNext or another CRM
Video editing experience in DaVinci Resolve
Experience with Google Analytics (GA4)

What We Offer

Pay

$42,000–$72,000 base salary + commission on closed projects

Paid Time Off

18 days of paid time off (PTO) plus 8 paid holidays

Additional Benefits

Mileage reimbursement at the IRS standard rate for select customer site travel
Company laptop

Work Schedule

Monday–Friday, 8:00 a.m.–5:00 p.m. Central
Occasional evenings for networking events and trade shows
Travel up to 10%, mostly within Texas, with occasional overnight trips

Equal Opportunity

Jade Controls is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law.